The interior of your workplace, showroom or retail space is a communication surface. Most organisations treat it as decoration. The ones that treat it as a brand asset tend to look noticeably more serious about what they do.

Printeriors, McGowans’ term for its printed interior offering, covers the full range of wall graphics, window treatments, frosted vinyl, foamex signage and branded environmental graphics that turn a functional space into something that works harder for the brand. It is one of the less loudly marketed services in the print industry, which is strange given how tangible the results are.

What Printeriors actually includes

At McGowans, the Printeriors service covers wall graphics (including large-format direct-to-wall applications), kiss-cut and contour-cut vinyl, frosted vinyl for glass partitions and windows, foamex signage boards, and full environmental graphic schemes for offices, showrooms, restaurants and retail spaces.

The range of applications is broader than most clients initially realise. A legal firm can use frosted vinyl on meeting room glass to maintain privacy while retaining visual openness. A food brand’s head office can have its provenance story printed directly on the wall of the reception area. A gym can create motivational zone graphics that reinforce the brand and the environment simultaneously.

Why interior print matters more post-pandemic

The post-pandemic return to office has changed what employees expect from a workplace. Research from Leesman, which measures workplace effectiveness globally, found that the physical environment of a workplace consistently ranks among the top drivers of employee satisfaction and engagement (Leesman, 2023). Branded, well-considered interior environments communicate investment in the workplace experience, which in turn has a documented effect on recruitment, retention and productivity.

For retail environments, the same principle applies to customers. An environment that reflects the brand consistently creates a stronger sense of trust and familiarity, which is one reason that retailers investing in branded environments consistently outperform those operating in generic store fits.

From brief to installation: the Printeriors process

The process for a Printeriors project begins with a site visit or, at minimum, measured drawings and photographs of the space. From there, McGowans’ creative team develops artwork scaled to the specific dimensions, accounts for obstacles like sockets, light switches and doorframes, and produces a visual for client approval before any print production begins.

Installation is handled by experienced applicators who understand both the technical requirements of the materials and the operational constraints of an occupied building or retail environment. This is not simply a print job; it is a coordinated project that requires planning and project management to execute properly.

A note on material choices and longevity

Wall graphics for permanent or semi-permanent applications use different materials to those for a six-month campaign. McGowans specifies the appropriate substrate based on the intended duration of the installation, the surface type and whether the client needs the graphics to be removable and replaceable without damage to the underlying surface. This is particularly important for rented premises or leased retail units.

A Printeriors project is an investment in the brand environment that pays dividends in staff experience, customer perception and brand consistency. The brief is simpler than most people expect, and the results are consistently the most visible evidence of what print can do beyond the page.

Download the Printeriors-Brand-Space-Inspiration-Guide or book a consultation.

6 FAQs: Printeriors

Q1. Can wall graphics be applied to textured or painted walls?

Yes, though surface preparation is important. McGowans’ installation team assesses the surface condition before specifying the appropriate adhesive grade.

Q2. How long do Printeriors installations typically last?

Interior vinyl graphics typically last three to five years in normal conditions. Campaign graphics for shorter periods can be specified with removable adhesive.

Q3. Can Printeriors graphics be updated or replaced without repainting?

Yes, provided the correct removable material grades are used. McGowans advises on this at the briefing stage, particularly for clients in rented or leased premises.

Q4. Do you offer Printeriors for small offices or is it only for large fit-outs?

Printeriors scales from a single branded wall panel to a full building environmental graphic scheme. Small and medium office projects are a significant part of the work.

Q5. Can frosted vinyl be applied to existing glass partitions?

Yes. Frosted vinyl is one of the most practical and cost-effective Printeriors applications, and it can be applied to existing glass without specialist installation in most cases.

Q6. How do I get a quote for a Printeriors project?

Contact McGowans at mcgowansprint.com/lets-talk with the dimensions of the space, photographs if available, and a brief description of the project. A site visit can be arranged if needed.